I have found myself these last few summer months spending my Saturday and Sunday afternoons milling about various Farmer’s Markets. Not only are they a great place to pick up some homegrown fruits and veggies, homemade cheeses and jams, and grass-fed meats, it’s a wonderful place to socialize and see people from town. The time I’ve spent at these Farmer’s Markets are relaxing, easy, fun, and stress-free. They let me catch my breath from the ever-hectic work/school week and do something for myself. Personally, I tend to flock to the jams and jelly stand. I have a pretty insatiable sweet tooth, which I get from my father, and I can’t get enough of these homemade spreads. My favorite is, by far, homemade apple butter.
Just like my trips to the Farmer’s Markets (mainly for some apple butter or some pumpkin butter, which I saw on my last trip!), consumers in the digital space have their favorite digital “vendor” if you will. The Digital Marketplace is made up of social media, digital media, direct digital marketing, video marketing, mobile marketing, email marketing, blogs of many sorts – and the list grows each day. Each of these vendors offer various assortments of products i.e social marketing is Facebook, Twitter, Instagram, and so much more!
What’s my personal fave? Well. If I were to spend a sunny Saturday morning in the Digital Marketplace, I’d have to go straight for the photo/video vendors. To me, these platforms speak to me most, and provide the strongest form of engagement and communication. When I want to see the essence of a brand, I’d rather see it documented in photos or stream it through video. I want to see real people and real instances captured. I particularly like Instagram.
These stats about this sharing site are remarkable. But I think it validates this digital medium, and why it has grown to be so powerful. Below are four brands that I follow on Instagram. These brands do a great job at engaging their followers. I am always interested to see how the real lives of brand representatives portray themselves and their personal involvement with the company.
ROSIE THE LONDONER (a great lifestyle blogger)
COMPLETE PHYSIQUE (a women’s fitness/health brand)
Check them out!
A picture is worth a thousand words, so the saying goes. So, why not say something about your brand with those photos? Do you have a personal preference when it comes to how you use and experience the digital marketplace? What’s your ‘apple butter’?